TTR #5 – Gumlet, BrandMentions, & AdLaunch

taco truck roundup 5

It’s time for the Taco Truck Roundup, the show where we talk about all of the deals released on AppSumo in the last week!

We are talking about the last three deals that came out, which are Gumlet, AdLaunch, and BrandMentions.

I’ve already done full-length reviews of each of these products. This is gonna be a much shorter review to give you an idea of whether it’s worth your time to purchase a deal as well as watch its full-length review!


gumlet featured image

Now this was my favorite deal of all last week. In fact, it is my favorite deal AppSumo has had in maybe six months (could be longer).

This is a really good one in my opinion. It’s got almost five “tacos” with 22 reviews. Plans start at 49 bucks and you can stack up to five codes, which I did, guilty.

It’s a three part deal. I described this in my full-length review. Essentially, we get a CDN.

If you just treat it like a CDN, it’s overpriced. CDNs are cheap. This is expensive when it comes to price per megabyte or gigabyte.

But when you add in the other features, that’s when it becomes very interesting. It does image optimization like the original ShortPixel plugin. Although it doesn’t do it right on your website, it leaves the files on your website untouched and instead transforms them on the server that is hosting the CDN files.

The other killer feature is that it resizes the images to be appropriate for the device size that is requesting it. So if it’s a very old, small mobile phone, it will get a smaller image than a new 6k HDR display from Apple that will get the full resolution retina version of the image.

A point that I didn’t get to make as clearly as I would’ve liked in my original full-length review is that this tool is capable of noticing whether an image has already been optimized by another service.

So let’s say you ran the ShortPixel plugin on your website and got those images nice and small. But then you decided you want to use this new CDN gadget. You might ask, how do I hook it up and is it going to mess up the images?

Well, if you use ShortPixel’s own plugin (ShortPixel Adaptive Images), it’ll actually resize those images again. It’ll end up looking pretty bad because then it will go through two phases of optimization.

However, with Gumlet, I was able to take a ShortPixel optimized site and then start serving it up using their resizing and CDN features without overly compressing the images. Definitely a really cool feature. Not quite sure how they’re pulling that off but they did say that they’re doing it and I tested it.

Now you can also use Gumlet on as many sites as you like. That was another question that came up several times – ‘am I limited by the number of URLs?’ No, you’re not. You can put it on as many sites as you like. You can add as many sources as you like.

The only limitation is how much bandwidth you’d get and that comes down to how many codes you buy. That’s essentially 100 gigabytes of bandwidth per month per code.

If you stack five codes, that’s a half terabyte per month. A decent amount of storage but we’re just talking about displaying images. It’s not gonna be your entire website, it’s just going to be the images.

The other question that came up frequently when discussing Gumlet is ‘do I still need a CDN if I’m using Gumlet?’ Well, the choice is up to you.

Let’s say you had something like BunnyCDN and you also wanted to add Gumlet. Well, for me, Gumlet just replaced Bunny.

However, BunnyCDN was also serving up CSS and JavaScript files so those are no longer being served up by Gumlet. I do think there’s a way to get Gumlet to do that for you but I haven’t really messed around with that yet.

So for me, I’m fine with just delivering the CSS files directly from the server along with the HTML files and letting the images load separately over the Gumlet CDN.

Gumlet is of course powered by Amazon as it’s using their CloudFront CDN, which has I think over a hundred points of access.

So it is a really, really powerful CDN and you can’t go wrong here. We did head-to-head comparisons. I still got some demo sites up so you can test for yourself there. Links are over in the previous review (description part) if you want to check them out.

You can see that Gumlet is doing a better job. It’s scoring higher on Google PageSpeed index. It’s getting faster load times on Pingdom (compared to both WP Compress as well as ShortPixel AI).

Gumlet is definitely a must-buy for me if you’re hosting websites of any kind. It works great on WordPress or anything else out there.


adlaunch featured image

AdLaunch is a video tool designed to help you make ads for things like Instagram or Facebook. However, it kind of fell flat on its face for me. So this was one I did not recommend.

I encountered some problems. It was very leggy when scrolling over the timeline. It was hard to select things and get them to move where I wanted them to go. When scrolling through the different templates that they offer, music would start playing. If I scroll to another template without clicking anything, the previous music from the other one would continue playing. I’d have three or four music tracks playing at the same time.

Even certain items to click like Undo would disappear sometimes when they’re not supposed to. Then the whole app just crashed. It was really not one of the best experiences I’ve ever had with a SaaS solution.

So if you want a cloud-based video editor at this time, I’m recommending InVideo. However I think I’m gonna stick to editing from the desktop with Final Cut Pro.


BrandMentions featured image

BrandMentions was a deal that ran on another platform over a year ago. It was very successful then. So people are excited to see it come to AppSumo and AppSumo definitely brought an amazing deal for us.

This is the type of deal where you can only stack two codes. In my full-length review, if you’re curious, I did go into a lot of the details of what you get when you stack the second code. I think the most important thing to note is the white-label feature.

As expected, you’ll be able to create more projects with more codes. But once you get the second code, you also get white labeled reports. That is really critical if you want to hand over reports from BrandMentions to your clients.

BrandMentions happens to plaster its logo on every page of the reports if you avail only one code. If it’s just for you and you only have one brand, you’ll be fine with that single code. That’s probably going to be enough mentions for everything but a very large brand.

But if you want to serve clients and have multiple projects going on simultaneously, you’d definitely want to stack that second code.

BrandMentions is a great tool. I highly recommend it for managing your reputation online, finding out who’s talking about you on different social platforms, and finding out who’s talking about your competitors on different social platforms so you can make sure your company stays in the conversation.

Alright, that’s it. Nice, easy week over at AppSumo. Only three deals. Now as I mentioned at the beginning of the video, my favorite deal from last week was definitely Gumlet.

But I want to know, what do you think was the best deal that AppSumo offered last week? Leave me a comment down below. Make sure you get subscribed to the channel and head over to the Facebook group. We’re talking about all the LTD’s there. See you in the next review.

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