Google Analytics‘ new interface is now standard across all accounts. The update provides a facelift of the old UI and also adds several new features such as:
- Churn Prediction, available in the Analysis module.
- YouTube Engaged-view conversions, available in the Analytics Reports.
- A new reporting structure that is organized by the user lifecycle.
Google says “the new Analytics is designed to adapt to a future with or without cookies or identifiers”, which is particularly important as iOS 14 severely restricts the ability to track users, without users actively making changes to default settings to allow tracking.
Learn more about the changes to Google Analytics via their deep dive video, available here.